Efex Studios

The internet is a valuable advertising medium for all businesses. Even the least net savvy business owners are aware to some extent of the value of creating a website for their business. However, many of the websites that businesses create do not actually help the business at all, and are in fact losing them money because they do not generate customers.

This is in fact a rather significant misconception on the part of the business. Once created, a website does not simply begin to generate customers. The way a website is designed can have a huge impact on its ranking.

So why does ranking matter at all?

Suppose you’re a plumber located in Plano, Texas. Head to Google, the number one search engine and search for something a customer might search, say “plano plumber”. Does your plumbing website rank on the front page? Only a small fraction of people ever click to the second page of results on a search engine, so if your website is not ranked on the front page, it’s losing you money.

As the graph shows, if you are ranked first for a term, your website will get over 40% of the clicks. If you’re a small business, that means you are seen first by targeted customers.

Getting your website to rank high is much more effective than traditional advertising methods, which are very untargeted. A traditional direct mailing campaign might send out thousands of fliers, but chances are many of those people are not interested, which means wasted money.

With search engines, people are actively looking for solutions. If someone’s toilet has sprung a leak, they will head straight to Google and search for “plano plumbers”. What this means is that ranking for these terms will deliver targeted customers that are highly likely to result in more customers for your business.

So how can your website rank high in the search engines? That’s where search engine optimization comes in. Efex Studios offers search engine optimization that will send your website straight to the front page, so you get more business.

Related posts:

1. Search Engine Optimization (SEO) Guide

This entry was posted on Friday, July 31st, 2009 at 5:00 pm and is filed under Blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.